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Announcements, articles and case studies about social media marketing and marketing automations.

Meta’s Latest AI Updates: What They Mean for Ad Agencies
Meta’s Latest AI Updates: What They Mean for Ad Agencies
Meta’s Latest AI Updates: What They Mean for Ad Agencies
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August 4, 2025
Apple Intelligence & the Future of iOS Advertising
Apple Intelligence & the Future of iOS Advertising
Apple Intelligence: Shaping the Future of iOS Advertising In the ever-evolving world of technology, Apple has consistently been at the forefront of innovation. With the introduction of Apple Intelligence, the tech giant is once again poised to redefine the
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August 4, 2025
Back-to-School 2025: Ad Trends and What’s Working
Back-to-School 2025: Ad Trends and What’s Working
Back-to-School 2025: Ad Trends and What’s Working As the summer sun begins to wane, the back-to-school season emerges as a prime opportunity for brands to connect with students, parents, and educators. In 2025, the advertising landscape is more dynamic tha
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August 4, 2025
Amazon Prime Day Fallout: What It Means for Shopify CAC
Amazon Prime Day Fallout: What It Means for Shopify CAC
Amazon Prime Day Fallout: What It Means for Shopify CAC Amazon Prime Day has become a retail phenomenon, a shopping extravaganza that rivals Black Friday and Cyber Monday. But as the dust settles from the latest Prime Day, businesses and marketers are left
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August 4, 2025
Holiday 2025 Preview: How Brands Are Using AI to Plan Earlier Than Ever
Holiday 2025 Preview: How Brands Are Using AI to Plan Earlier Than Ever
Holiday 2025 Preview: How Brands Are Using AI to Plan Earlier Than Ever As the holiday season approaches, brands are already deep into their planning stages, and this year, they're armed with a powerful ally: Artificial Intelligence. The use of AI in holid
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August 4, 2025
Why Agencies Are Replacing Manual Creative Testing with AI Tagging | Boostify Vision™ and how agencies can save time while improving ROAS.
Why Agencies Are Replacing Manual Creative Testing with AI Tagging | Boostify Vision™ and how agencies can save time while improving ROAS.
Revolutionizing Creative Testing: The AI Tagging Advantage In the fast-paced world of advertising, staying ahead of the curve is crucial. Agencies are constantly on the lookout for innovative ways to optimize their campaigns and maximize Return on Ad Spend
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August 4, 2025
Can AI Really Manage Your Ads?
Can AI Really Manage Your Ads?
In the fast-paced world of digital marketing, the buzzword on everyone's lips is "AI." From chatbots to content creation, artificial intelligence is making waves. But when it comes to managing your ads, can AI truly take the reins and deliver results? Let'
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August 4, 2025
Threads Ads Are Live: Should Your Brand Care?
Threads Ads Are Live: Should Your Brand Care?
In the ever-evolving landscape of social media, staying ahead of the curve is crucial for brands looking to maintain a competitive edge. The latest buzz in the digital advertising world is the launch of Threads Ads. But what exactly are Threads Ads, and sh
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August 4, 2025
Reddit’s New Ad Placements: Hidden Gem or Hype?
Reddit’s New Ad Placements: Hidden Gem or Hype?
Reddit, the self-proclaimed "front page of the internet," has long been a unique player in the social media landscape. Known for its community-driven content and diverse range of topics, Reddit has traditionally been a challenging platform for advertisers
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August 4, 2025
The TikTok Ban Threat: How Brands Are Preparing
The TikTok Ban Threat: How Brands Are Preparing
In the ever-evolving landscape of social media, TikTok has emerged as a powerhouse platform, captivating millions with its short-form videos and viral trends. However, the looming threat of a TikTok ban in various regions has sent ripples of concern throug
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August 4, 2025
AI-Generated Influencers Are Here—But Can They Sell?
AI-Generated Influencers Are Here—But Can They Sell?
In the ever-evolving world of digital marketing, a new player has emerged on the scene: AI-generated influencers. These virtual personas, crafted with precision and creativity, are making waves across social media platforms. But the burning question remain
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August 4, 2025
CPMs Are Climbing Again: How AI Can Stretch Your Budget Further
CPMs Are Climbing Again: How AI Can Stretch Your Budget Further
In the ever-evolving world of digital advertising, one constant remains: change. Recently, advertisers have been grappling with a familiar challenge—rising CPMs (Cost Per Mille). As these costs climb, the pressure to maximize every dollar spent intensifies
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August 4, 2025
How OpenAI’s ChatGPT Store Will Change Discovery—and What Brands Should Do Now
How OpenAI’s ChatGPT Store Will Change Discovery—and What Brands Should Do Now
Revolutionizing Discovery: The Impact of OpenAI’s ChatGPT Store In the ever-evolving landscape of digital interaction, OpenAI’s introduction of the ChatGPT Store is set to redefine how users discover and engage with content. This innovative platform promis
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July 30, 2025
Best Video Types for Facebook Ads
Best Video Types for Facebook Ads
Unlocking the Power of Facebook Ads: The Best Video Types to Use In the ever-evolving world of digital marketing, Facebook remains a powerhouse platform for advertisers. But with so many options, how do you know which video types will make your ads stand o
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November 17, 2024
The Future of Facebook Ads: Why Creative Signals Are Replacing Manual Targeting
The Future of Facebook Ads: Why Creative Signals Are Replacing Manual Targeting
Facebook’s shift to AI-driven audience targeting has revolutionized the way advertisers approach campaigns. By focusing on creative signals—such as how users interact with ad content—Facebook removes the need for manual audience testing. This change allows
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November 17, 2024
It’s All About the Creative: Why Success with Facebook Ads Depends on Creative Testing
It’s All About the Creative: Why Success with Facebook Ads Depends on Creative Testing
Facebook advertising has changed. What once relied heavily on detailed audience segmentation and manual campaign tweaking has become a largely automated system powered by Meta’s advanced AI. Today, the most important lever advertisers can pull is creative—
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November 17, 2024
Unlocking Success with Effective Meta Ad Video Examples
Unlocking Success with Effective Meta Ad Video Examples
In the fast-paced world of digital marketing, leveraging video content effectively can make all the difference in capturing your audience's attention and driving engagement. Meta (formerly Facebook) ads offer a powerful platform to showcase your brand thro
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August 11, 2024
Best practices for creating Meta video ads
Best practices for creating Meta video ads
Video advertising on Meta platforms (including Facebook and Instagram) can be a powerful tool for reaching your audience and driving engagement. Whether you're promoting a product, service, or brand awareness campaign, understanding the best practices for
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July 7, 2024
Personalization in Advertising: Tailoring Messages for Greater Engagement
Personalization in Advertising: Tailoring Messages for Greater Engagement
Personalization in Advertising: Tailoring Messages for Greater Engagement
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June 30, 2024
How to request access to Google Ad accounts in 2024
How to request access to Google Ad accounts in 2024
If you are an agency; follow below steps to request access to an ad account: 1. Get the Ad account ID from your client. 2. Access your agency's Google Ad account. 3. Navigate to Settings, then Sub-account settings. 4. Click the "+" button to add a new acc
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April 10, 2024
7 Essentials of an Effective Landing Page in 2022
7 Essentials of an Effective Landing Page in 2022
Advertisers often overlook the importance of an effective landing page. You spend money on ads to bring qualified traffic to your site. You do tests to optimize your ad creatives, copy, audiences. Once your potential customer is on your site, it will be yo
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July 16, 2022
How to duplicate a Facebook ad in 2022
How to duplicate a Facebook ad in 2022
In this article, we will show you how to duplicate ads
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February 7, 2022
Content Curation for 2022
Content Curation for 2022
In social media, content curation is the idea that you do not have to create or generate all of the information you share.
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December 25, 2021
Successful Strategies for Social Media in 2022
Successful Strategies for Social Media in 2022
Though it is one of the points that we get to when starting a business or growing our online presence, we often forget to be strategic. Here are some effective tactics to develop successful social media planning.
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December 24, 2021
Successful Instagram Marketing for 2022
Successful Instagram Marketing for 2022
With such a large following, Instagram is not a promotional medium to be overlooked. So, how can you come up with an online marketing approach that works?
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December 24, 2021
Digital Marketing for Engagement
Digital Marketing for Engagement
Most brands have grown increasingly crucial to be active on social media over the last years. As mobile updates and social networking sites emerge, there is a perpetual feeling of wanting to break out of the norm in order to expand.
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December 24, 2021
How to Run Effective Ecommerce Promotions
How to Run Effective Ecommerce Promotions
Consumers nowadays are inundated by brands, materials, and the latest trends. DTC brands must incorporate their products into a broader story and give more persuasive offers. Launching relevant promotions is one approach to achieve this.
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December 24, 2021
Your Guide to Videos for Social Media in 2022
Your Guide to Videos for Social Media in 2022
Because of the success in increasing engagement metrics, video is all the latest craze in digital marketing.
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December 24, 2021
How to Build Great Networking
How to Build Great Networking
It is common knowledge that networking is essential for a successful job. You may have the talents and the knowledge, but not pairing it with the right connections, getting a job, or even starting a business will be impossible.
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December 23, 2021
Paid Media Tips for 2022
Paid Media Tips for 2022
Paid media is beyond dispatching an advertisement crusade highlighting the desired content of a social media story or post, trusting it to skyrocket its way to your target market.
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December 23, 2021
What Makes an Awesome Homepage
What Makes an Awesome Homepage
Your homepage is your greatest area to convince your customers that they must interact with your brand. This blog article will go through some of the elements involved to give a prospective client the ultimate experience.
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December 23, 2021
Facebook Ad Optimization in 2022
Facebook Ad Optimization in 2022
Since almost everything is accessible online, it is quite mandatory for businesses to adapt techniques and advertising on social media. Facebook is undeniably one of the key players and game-changers in businesses today.
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December 22, 2021
The Best Facebook Ad Optimization Software in 2022
The Best Facebook Ad Optimization Software in 2022
This might leave you wondering, how do other business ads get up to millions of views? The answer to this is Optimization Software. And yes, your Facebook ads can actually do better. Here are some software you might consider looking into.
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December 22, 2021
The Guide To Facebook CBO for 2022
The Guide To Facebook CBO for 2022
If you have not heard yet, here is the scoop. Campaign Budget Optimization makes use of the algorithm in Facebook.
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December 21, 2021
Facebook Interest Based Targeting in 2022
Facebook Interest Based Targeting in 2022
Instead of spending a budget on reaching out to a market range with people who do not show the slightest interest in your business, it is better to shift to people with assumed attraction.
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December 21, 2021
Does Facebook Customer Feedback Score Affect Your Cost Per Million (CPM)
Does Facebook Customer Feedback Score Affect Your Cost Per Million (CPM)
Though CPM is one of your main key players, Facebook Customer Feedback Score can dictate the performance of your CPM. With Facebook prioritizing customer experience, it is also a given for top-performing businesses to be a priority.
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December 21, 2021
How to Reduce Facebook CPM in 2022
How to Reduce Facebook CPM in 2022
CPM is the shortened term for Cost per Million. CPM is considered one of the key players in metrics. It is on a role especially on how much a business owner or marketer will spend on an advertisement on Facebook.
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December 21, 2021
How to Create a Lookalike Audience on Facebook in 2022
How to Create a Lookalike Audience on Facebook in 2022
A lookalike audience refers to reaching new users or people who have potential interest in your service or products due to the fact that these sets of people are parallel to your current consumers.
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December 21, 2021
How to Choose Your Facebook Campaign Objective
How to Choose Your Facebook Campaign Objective
Advertising Campaigns are ad sets designed to reach audiences basing on specific information like demographics and locations. Though ad campaigns are also available on other social media platforms, most choice selections are only on Facebook.
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December 21, 2021
How to Create Successful Facebook Video Ads in 2022
How to Create Successful Facebook Video Ads in 2022
With the number of users tuning into Facebook daily, it has become an ideal platform when it comes to advertising and marketing. Now is a good time for businesses to start investing in videos that can help catapult their brand.
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December 21, 2021
Thumb-Stopping Facebook Creatives
Thumb-Stopping Facebook Creatives
Even without creative skills or experiences, Facebook has made creating content easier for online business owners so that everyone can express what they want to portray digitally.
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December 20, 2021
What is D2C Marketing and Why Millennials Love It
What is D2C Marketing and Why Millennials Love It
Millenials are those born around the 1980s to mid-1990s. They have been referred to as the largest generation and have a great adoration for the D2C marketing technique.
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December 20, 2021
How to Run Effective Facebook Ads in 2022
How to Run Effective Facebook Ads in 2022
How do I make the best out of my Facebook ad results? Before getting there, there are things to take into consideration so your business can be seen and delivered the right way.
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December 20, 2021
Effective Landing Pages for Your Facebook Ads
Effective Landing Pages for Your Facebook Ads
The process of aiming for a landing page conversion begins when the user designs the page. However, it is an important reminder that your design lasts after you go live with your landing page. So be sure for your landing page to have an appeal to your targ
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December 20, 2021
Your Visual Guide for Landing Pages in 2022
Your Visual Guide for Landing Pages in 2022
The goal of a landing page is to persuade you to convert into a lead or customer. As a result, landing pages are one of the most effective components of a company's digital marketing strategy. Here is a quick guide on how a landing page should be.
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December 15, 2021
Copywriting Guide for Facebook Ads
Copywriting Guide for Facebook Ads
Do take note that Facebook leans more to an image with a short text or with no text at all. Images that have more text sometimes bring a low-quality experience to users. How then will a business deliver a brand message? Here are some tips that might help.
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December 10, 2021
Succesful SMS Marketing in 2022
Succesful SMS Marketing in 2022
since mobile phones are seemed to be carried always anywhere, you might as well take advantage of the opportunity as it is easy to communicate with your customer. Here are some practices that might help.
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December 10, 2021
How to Run Successful Promotions in 2022
How to Run Successful Promotions in 2022
Running a promotion does not just mean giving out freebies carelessly. It is about gaining customer loyalty and establishing a relationship with your target audience.
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December 10, 2021
How Posts Can Increase Facebook Engagement
How Posts Can Increase Facebook Engagement
Setting out a post is one way to gain attention from potential clients, but how effective is it when it comes to engagement? Why does it matter?
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December 10, 2021
Facebook Ad Strategies for 2022
Facebook Ad Strategies for 2022
With many things happening on Facebook, many online businesses adjusted to new strategies. However, many online marketers find the changes in the algorithm a bit challenging. Don't fret, as these changes can be a good thing
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December 10, 2021
How to Revamp Your Facebook Video Marketing
How to Revamp Your Facebook Video Marketing
Video ads are also one of the most fun and effective ways to get your brand message across to your target audience. However, a problem for other business owners is that they are not that confident or are intimidated in making video ads.
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December 10, 2021
Content Creation through Facebook Campaign Ideas Generator
Content Creation through Facebook Campaign Ideas Generator
Campaign Ideas Generator will give campaign idea suggestions and insights that go in line with the needs of a business. For example, a user can select an event or holiday in order to come up with exact and more accurate content.
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December 10, 2021
Seizing the Opportunity of Mobile Advertising
Seizing the Opportunity of Mobile Advertising
With the continuous growth of cellular phone users in the marketing world, now would be the ideal time to take advantage of mobile advertising for your online business.
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December 10, 2021
The Most Effective Types of Social Media Advertising in 2022
The Most Effective Types of Social Media Advertising in 2022
Our world today offers a number of strategies used in marketing. However, even with the many options available, social media marketing has the upper hand when it comes to driving sales.
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December 10, 2021
How to Give Facebook Ad Account Access
How to Give Facebook Ad Account Access
You have found a partner to help you with your Facebook Ad account management but not sure how to provide access? We have got you covered. Follow the simple instructions below.
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December 9, 2021
Your Landing Page Guide for 2022
Your Landing Page Guide for 2022
Driving traffic is one of the best ways for your brand to gain attention in the online business world. But what if all the hard work spent on your marketing campaigns still does not match up with your conversion rates?
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December 9, 2021
How to Create a Custom Audience on Facebook
How to Create a Custom Audience on Facebook
With Facebook having over a billion daily active users, the giant social media platform provides advertisers with a massive number of possible audiences. However, though having a big number, business owners must make sure their ads reach the right people
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December 9, 2021
Are Your Beauty Campaigns Dumped by Facebook? Here's a Quick Guide
Are Your Beauty Campaigns Dumped by Facebook? Here's a Quick Guide
It's not unusual for healthcare ads to be disapproved on Facebook because they display excessive skin. But the big question is, how can you represent your business with your goods and services without having your ads banned
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December 9, 2021
Why Your Ads On facebook Aren't Using Up Your Budget
Why Your Ads On facebook Aren't Using Up Your Budget
In summary, we've discovered that advertising distribution challenges
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December 9, 2021
Retargeting Facebook Ad Campaigns: A Step-by-Step Guide
Retargeting Facebook Ad Campaigns: A Step-by-Step Guide
Retargeting is a technique that informs your clients that you are a functioning business even though they have left your website.
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December 9, 2021
How to Delete Facebook Pixel
How to Delete Facebook Pixel
Getting rid of something you do not want can be frustrating, especially when you cannot remove it completely. However, in Facebook's case you can delete it from your ad account.
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December 9, 2021
How to Run CBD and Hemp Ads on Facebook in 2022
How to Run CBD and Hemp Ads on Facebook in 2022
Many people have attempted to promote CBD on Facebook, but most advertisements are not successful due to disapproval, which causes suspension of their marketing account.
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December 9, 2021
How to Succeed in Writing Cold Emails
How to Succeed in Writing Cold Emails
Cold emails addressed to a particular audience are an excellent approach to establish business partnerships and generate fresh leads for your brand. Combine it with genuine personal responses, and you're good to go!
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December 9, 2021
Simple Tips for Consistent Brand Building
Simple Tips for Consistent Brand Building
businesses struggle because their brand is weak. Here are some easy ways to build your brand over time.
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December 7, 2021
5 Costly Facebook Advertising Mistakes in 2022
5 Costly Facebook Advertising Mistakes in 2022
Facebook advertising is a part of every online business owner’s life. As appealing as setting up your own advertising campaigns to grow your business is, not doing it correctly can only cost you wasted advertising dollars.
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November 24, 2021
How to Add Facebook Pixel to Shopify 2022
How to Add Facebook Pixel to Shopify 2022
You want to install Facebook pixel on your Shopify site? It's actually pretty straightforward.
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November 24, 2021
How to Recover Deleted Facebook Ads in 2022
How to Recover Deleted Facebook Ads in 2022
These simple steps below will help you recover your deleted facebook ad
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November 24, 2021
How to create Custom Audiences from a Customer List
How to create Custom Audiences from a Customer List
You might want to upload your customer list in order to create Look-a-like audiences or retargeting ads. Here is our step by step instructions: 1- Click on the hamburger menu on your Facebook Business Manager. And click on Audiences
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November 23, 2021
How to Use Facebook Ad Library to Search for Your Competitor's Ads
How to Use Facebook Ad Library to Search for Your Competitor's Ads
The Facebook Ad Library is a treasure trove for marketers. The feature aims to give all Facebook users access to data about every currently running advert on the network.
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November 12, 2021
How to Troubleshoot Problems With Ad Account Creation
How to Troubleshoot Problems With Ad Account Creation
As people who want to boost the presence of their online business, we only want what is best for our marketing and clients. However, some users may encounter errors.
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November 10, 2021
How Facebook's Meta Debut Could Impact Digital Marketing
How Facebook's Meta Debut Could Impact Digital Marketing
Sometime around 2021, rumors about Meta have been flying around social media. The rumors finally laid to rest when Facebook confirmed the renaming through their announcement.
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November 2, 2021
Should I combine 2 ad sets
Should I combine 2 ad sets
You might be asking yourself, when is the best time to combine 2 or more ad sets into one on Facebook. There are two conditions two consider:
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October 16, 2021
Content that Grows Your Business: Perks of Facebook Business Suite
Content that Grows Your Business: Perks of Facebook Business Suite
The newly designed update is to make business tasks more convenient, being the go-to toolbox for online businesses whenever marketers or owners need help in boosting and spreading brand awareness.
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August 17, 2021
The Impact of iOS 15 on Email Marketing
The Impact of iOS 15 on Email Marketing
Apple has the spot for the latest talk in email town with the current release of iOS 15, as it will change the way of email marketing, especially for direct-to-consumer (D2C) brands.
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July 23, 2021
Top 10 Shopify Apps for D2C Brands
Top 10 Shopify Apps for D2C Brands
There are a lot of benefits from the Shopify store like applications that help with online businesses. The following is a list of the best apps for D2C brands.
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July 23, 2021
What Does Apple's iOS 14 Privacy Update Mean for My Business
What Does Apple's iOS 14 Privacy Update Mean for My Business
Following Apple's iOS 14 Privacy reveal, Facebook attacked Apple’s changes publicly, claiming the changes will hurt small businesses, and Facebook is speaking up for them. But should we trust Facebook’s claims that this will have a profound effect on busin
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June 6, 2021
How to Do Facebook Ads, the Basic Concepts
How to Do Facebook Ads, the Basic Concepts
The basics of Facebook advertising, what are campaigns, how to use ad sets and ads
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February 25, 2021
What’s CBO and Should I Be Using It?
What’s CBO and Should I Be Using It?
If you’ve ever launched a campaign on Facebook, you might have noticed that phrase with a toggle button during the initial campaign set up: Campaign Budget Optimization (CBO)
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February 25, 2021
How to Structure Your Facebook Ad Account
How to Structure Your Facebook Ad Account
In this article, we are going to explain the Facebook Campaign structure to make sure you’re properly targeting people based on where they are in their customer journey & you’re not bidding against yourself within your own account.
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February 25, 2021
How to Set Up a Facebook and Instagram Ad Campaign
How to Set Up a Facebook and Instagram Ad Campaign
We will show you how to set up your very first facebook ad campaign
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February 25, 2021